At Johnson cattle company we take pride in what we do, and strive to produce the highest quality cattle. Specializing in Balancer, Gelbvieh and Red Angus, we believe you could not ask for a stronger line-up of breeds. Whether you are purchasing replacement females, herd bulls or cattle that will perform in the show ring, we have something to fit your needs. Take a look at our cattle and you will see what we mean.
Five Undeniable Truths of the Beef Business (adapted from American Gelbvieh Association)

1) Commercial producer success is the foundation of any breed's longevity. Gelbvieh producers have always put commercial producer needs first. From the industry's first commercial marketing program to the honest and innovative SmartCross system, Gelbvieh breeders strive to encourage their customer success.

2) One breed can't do it all. Savvy commercial producers know and 50 years worth of research prove that crossbreeding pays. Intelligent crossbreeding allows you to tap into the tremendous power of hybrid vigor and capitalize on natural breed strengths in on cross that would otherwise take decades of single trait selection within one breed to achieve.

3) Crossbred cows are essential for maximum financial success. Crossbred cows are more fertile and last 38% (almost 2 years) longer than straight-breds. Plus, their crossbred calves gain faster, convert more efficiently and can sucessfully hit diverse targets. Bottom line, an effective crossbreeding program contributes as much as $100 or more per cow per year to your operation.

4) Uniformity & consistency drives producer success. Value-added grids and branded beef programs offer producers an opportunity to capitalize on uniform and predictable genetics. Whether you choose to rotate purebred breeds or use Balancer hybrids, the key to improved consistency is tightly managed breed composition.

5) Success demands simplicity. The beef industry requires that new programs or products be easy to use for widespread acceptance and maximum success.
Learn more about the SmartCross system. (click on the image)